
Sunday, April 4, 2010
The Ambassadors of Kwan (or why we only care for your money)

Friday, April 2, 2010
Why go to DTI at all?
Nestle chose private mediation.
The aggrieved distributor chose mediation under government.
Why different? Because of bad faith by the former.
And they do not want the government involved who will now more about Nestle and their operations.
It’s unfortunate that Nestle doesn’t want to participate. Their non-participation shouldn’t stop government from pursuing because there are real issues. FDI reserves the right to file the case because of MO #69. Because mediation is voluntary they cannot compel Nestle to participate.
MO #69 gives DTI jurisdiction.
Predatory pricing – an act of sacrifice to control the market and recoup benefits later -- carries a penal code. The dynamics of the second case are simply Distributors absorb losses on behalf.
They are afraid that if it goes to DTI and they lose that will open the floodgates to more aggrieved distributors taking them to court or whatever. But in their greed, they chose to bully and bully some more.
Thursday, April 1, 2010
Nestlé Takes a Beating on Social-Media Sites
By EMILY STEEL from Wall Street Journal
For nearly two weeks, environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in KitKat candy bars and other products, catching the Swiss food giant off guard.
Protesters have posted a negative video on YouTube, deluged Nestlé's Facebook page and peppered Twitter with claims that Nestlé is contributing to destruction of Indonesia's rain forest, potentially exacerbating global warming and endangering orangutans. The allegations stem from Nestlé's purchases of palm-oil from an Indonesian company that Greenpeace International says has cleared rain forest to establish palm plantations.
Outside Nestlé's local offices in Jakarta last week, Greenpeace activists protest its purchases of palm oil from a firm they say destroys rain forests.
Nestlé says it had already decided to stop dealing with the firm, which supplied just 1.25% of the palm oil Nestlé used last year. It says it bought only a tiny fraction of the firm's output, so any impact was negligible, and that it is working toward buying only environmentally sustainable palm oil. (Though Nestlé makes KitKats in other markets, Hershey, which isn't involved in the battle with Greenpeace, makes the brand in the U.S.)
"We, like Greenpeace and many others, abhor destruction of the rain forests, and will not source from companies where there is verifiable evidence of environmental damage," says Nestlé spokeswoman Nina Backes.
Greenpeace, which is coordinating the protest, says Nestlé hasn't done enough, and is continuing to buy the disputed firm's oil in blended batches sold by third-party suppliers.
Nestlé says it is pressuring its providers to scrutinize their supply chains to keep that from happening, but it has had trouble making itself heard above the din. The difficulty with social media, says Ms. Backes, is "to show that we are listening, which we obviously are, while not getting involved in a shouting match."
Activist groups have long used Web sites, grass-roots email campaigns and videos to publicize their causes. But the attack on Nestlé is part of a new wave of digitally savvy protests, marketing experts say.
"This is the place where major corporations are very vulnerable," says Daniel Kessler, press officer at Greenpeace.
Indeed, some companies have already seen their images tarnished by digital media. Last year, two employees of Domino's Pizza posted a Web video of themselves blowing their noses on pizzas. The company responded within 24 hours with a statement on its Web site telling consumers it knew about the video and had found the pranksters.
The next day, J. Patrick Doyle, then the company's president and now its chief executive, made a video to apologize and say the employees had been fired and were facing criminal charges.
"We were honest. We were honest in our anger; we were honest in our approach. And I think people could sense that," says Tim McIntyre, Domino's vice president for communications. Mr. McIntyre says the company is now more vigilant in monitoring how consumers talk about its brand on social media, tries to be quicker in its response and has instituted a social-media code of conduct for employees.
For Nestlé, the trouble began March 17 when Greenpeace released a report on the company's palm-oil use. On the report's cover was an altered version of the KitKat logo, with the brand's name changed to "Killer."
The same day, Greenpeace protested outside the company's corporate headquarters in Switzerland and posted a mock KitKat commercial on the Web showing an office worker opening the candy's wrapper and snacking on a bloody orangutan finger.
Thousands of protesters swarmed onto Facebook and Twitter and shared the video across the Web. Some Facebook users replaced their profile pictures with the "Killer" logo and posted negative comments about Nestlé on its Facebook fan page. The postings continue, with many of them encouraging a boycott of Nestlé products, but the number peaked last week, according to Nielsen Co.
In the protest's first days, Nestlé asked Google's YouTube video site to remove the mock commercial, citing copyright infringement, Ms. Backes says. YouTube pulled the video, but it continued to spread on the Web.
Nestlé also told Facebook users it would delete their comments from its Facebook page if they included the altered logo. Social-media experts say that only incited the protesters. Nestlé's fan base on Facebook, now mostly protesters, swelled to more than 95,000.
Late last week, Ms. Backes says, Nestlé resumed posting information on Facebook to tell consumers about its palm-oil sourcing practices. She says it is too soon to judge whether sales of KitKats or other Nestlé products have been affected by the protests.
"Like all companies, we are learning about how best to use social media, particularly with such complex issues," Ms. Backes says. "What we take out of this is that you have to engage."
Marketing experts are split as to whether the company should simply shut down its Facebook page. Jeremiah Owyang, an analyst at Altimeter Group, a digital-media consulting firm, says that would close off all lines of communication. Ian Schafer, CEO of digital-marketing firm Deep Focus, sees it differently. "The damage has been so done, it might not be a bad idea to shut down the page and start over," Mr. Schafer says. "It is tough to turn that negativity around."
Monday, March 29, 2010
Corporate Instability and Anti-Filipino

Sunday, March 21, 2010
A Failure to Communicate
Through informal channels and the encouraging results of the meeting with Shahab last December 2008, the Nestle distributor got the impression that Nestle is ready, able and willing to abide by its credo and “do the right thing” based on its Core Values of Honesty, Integrity and Fairness. The renewal on 9 February 2009 for another year of the distributor contract in spite of various identified sales, marketing and operating improvement needs continued the feeling of good will and high hopes for the amicable resolution of the FDI issues.
But in a meeting last 24 February 2009, instead of allowing the Finance and Risk Management guys to meet and “re-look” at the Forensics Audit findings and conclusions, as initially agreed to, Shahab merely restated that for NPI, “FDI is a closed case.”
Instead of acknowledging that some NPI managers might have acted unfairly and unethically and kept key information from senior management, Shahab merely pointed out the distributor's mistakes. He said his key learnings from his reading of the Audit Report were: FDI did not follow procedures defined in the extensive Distributor Agreement, failed to communicate and use the appropriate forum for grievances, delegated authority to employees without “check and balance” thus allowing the fraud and mismanagement to continue. Bill Borbe added that as key learning FDI should have done their “numbers crunching” and if the numbers did not make sense, then FDI should have resisted the “pressure” from the NPI managers. After patiently waiting for several months to find an amicable resolution to the FDI issues while the distributor kept on hold other options. The tough-luck distributor felt betrayed and manipulated when Shahab said that NPI cannot do anything about FDI because the case is already in the lawyers’ hands.
Wednesday, March 17, 2010
Oh, shit! Nandu, you should have resolved this before! Now we're fucked.
Nestle wants to go to court for one simple reason – the courts of Makati are in their pockets! Yes, them judges from the financial capital are all corrupt. Why else do you think they’re rich? They can all be bought out. But the thing is - the distributor has not gone to court so how can it be a legal matter?
The other option for the Swiss cheats is to wait until the government of PGMA steps down then the DTI’s current head, Peter Favila, who believes that this is a case of anti-trust, moves elsewhere.
That is not in good faith, brothers. Fuck the mission statement, Jerry Maguire. It was just a mission statement.
DTI stepped in because they believe that it is something that is dangerous – all this corporate bullying. Nestle fears this because is they pony up the damages, every wronged distributor will declare open season on the Swiss. And hey! What war have these fuckers won? That’s why they are neutral. They are faggots. They try to buy out people with their money and Hershey’s bars, And Swedish porn. Oh wrong country.
But there is one rule that does make this a perfect reason for DTI to step in – M.O. No. 69 on the Unfair Trade Practices covered by the Revised Penal Code.

Sunday, March 7, 2010
Saturday, March 6, 2010
What do you stand for?

Marcee Tidwell (shouting to Jerry Maguire) What do you stand for?
Dorothy Boyd: How about a little piece of integrity in this world that is so full of greed and a lack of honorability that I don't know what to tell my son! Except, "Here. Have a look at a guy who isn't yelling 'Show me the money." Did you know he's broke? He is broke and working for you for free! Broke. Broke, broke, broke. I'm sorry I'm just not as good at the insults as she is.
Marcee Tidwell: No, that was pretty good.
- Pulled out of its products from the market in an unreasonable and non-transparent manner
- Instigated and fueled a price war
- Condons tax evasion
- deliberately delayed just claims for reimbursement. Something that is highly oppressive and is done in total and abject bad faith
Friday, March 5, 2010
Is Nestle's word stronger than oak?
Jerry Maguire: I'm still sort of moved by your "My word is stronger than oak" thing.
After FDI complained about the illicit affair of Nestle’s employee affected their business, instead of helping out, Nestle’s Boy Ceballos, the Regional Sales Manager, informed its aggrieved distributor that the company was severing ties with them.
Is this the way Nestle treats its partners who they allegedly deal with in a fair manner? Or is affair matters the more accurate term?
Jerry Maguire: I'm still sort of moved by your "My word is stronger than oak" thing.
The oak is corporate drivel. You know – people like the sound of platitudes. Makes them sound true, human, reasonable, responsible, and most especially, like real corporate bullshit.
Whenever a distributor is forced to max-out its bank credit lines, any further delay in collections of trade receivables is disastrous.
But NESTLE progressively imposes stretched sales volumes, it leaves the distributor with a choice of two evils: 1) to ignore the sales results imposed by NESTLE, and 2) to grant substantial discounts to customer.
The first option leaves to the termination of the distributorship contract while the second sinks the distributor deeper in debt.
So it is not a win situation for the distributor. Only NESTLE.
The Philippines lacks anti-trust laws to protect small businessmen. But what is an anti-trust law?
The definition of an ANTI-TRUST LAW:
Legislation enacted by the federal and various state governments to regulate trade and commerce by preventing unlawful restraints, price-fixing, and monopolies, to promote competition, and to encourage the production of quality goods and services at the lowest prices, with the primary goal of safeguarding public welfare by ensuring that consumer demands will be met by the manufacture and sale of goods at reasonable prices.
Antitrust law seeks to make businesses compete fairly. It has had a serious effect on business practices and the organization of U.S. industry. Premised on the belief that free trade benefits the economy, businesses, and consumers alike, the law forbids several types of restraint of trade and monopolization. These fall into four main areas: agreements between competitors, contractual arrangements between sellers and buyers, the pursuit or maintenance of monopoly power, and mergers.
Why aren’t there any anti-trust laws in the Philippines?
To date, the Philippines do not have a comprehensive and developed legislation relating to anti-trust and monopoly activities. However, there are several anti-trust bills pending before the Twelfth Philippine Congress. They are as follows:
1. Senate Bill (“S.B.”) No. 175 - An Act creating the Fair Trade Commission, prescribing its powers and functions in regulating trade competition, and monopolies and for other purposes;
2. S.B. No. 1361 - An Act providing for more effective implementation of the Constitutional mandate against monopolies, combination and restraint of trade and unfair competition by redefining and strengthening existing laws, processes and structure regulating the same, and for other purposes;
3. S.B. No. 1600 - An Act prohibiting monopolies, attempt to monopolize industry or line of commerce, manipulation of prices of commodities, asset acquisition and interlocking membership in the board of directors of competing corporate bodies and price discrimination among customers, providing penalties therefore, and for other purposes;
4. House Bill (“H.B.”) 1906 - An Act declaring unfair trade practices as acts of economic sabotage. HB 1906 declares the following acts as economic sabotage and provides criminal sanctions for the same: (i) smuggling; (ii) technical smuggling; (iii) misclassification of importation; (iv) dumping, and (v) other forms of unfair trade practices.
5. H.B. No. 198 - An Act creating a special body that shall regulate and exercise authority over monopolistic practices, combination in restraint of trade and unfair competition and appropriating funds therefore; and
6. H.B. No. 2439 - An Act penalizing unfair trade practices and combinations in restraint of trade, creating the Fair Trade Commission, appropriating funds therefore, and for other purposes.